# Product

<!-- impeccable:product-schema 1 -->

## Platform

web

## Stack

Eleventy (11ty) v3 static site, Nunjucks templates, plain CSS. Stays on 11ty — pinned by the user.
Build path: code-led (no image generation available; only magick/ffmpeg converters reported by `impeccable context`). Comp-led is unavailable.

## Users

CONFIRMED (user, 2026-10-03):
1. PRIMARY — the author himself. This is an art diary: a personal record of framebuilding as an art practice.
2. SECONDARY — potential frame customers, who read the blog as a portfolio and should finish wanting to commission a frame.
Reader situation: Russian-speaking, reads on phone/desktop, evening; an enthusiast of steel frames and fixed-gear culture.

## Product Purpose

CONFIRMED: an art diary first (the author's self-expression through the aesthetics of classic steel frames); a portfolio second (proof of craft that turns a reader into a prospective customer).
Success (CONFIRMED): the reader understands the craft and the author's point of view, keeps reading — and, for the customer audience, wants to order a frame.

## Positioning

CONFIRMED (user, 2026-10-03): Cyclocrust is bicycles and crust punk. The ethic is
DIY and hardcore punk; the author is vegan and consumes minimally. Positioning =
"framebuilding as an art project", self-expression through the aesthetics of
classic steel frames — a maker's voice, not a shop. Visual code, also confirmed:
take strict monochrome and the feel of a photocopied zine / noisy film from
japanese crust punk, held inside a dosnoventa-tight, ordered structure.

## Operating Context

Author writes long-form Russian posts with workshop and ride photographs. Posts are the primary unit; the index is the diary's front page and doubles as the portfolio entry. A "контакты" link exists in the header but points to a non-existent `links` page.

## Capabilities and Constraints

- Static 11ty site, output to `dist/`; passthrough copy of `static/**` and `posts/**/*.jpg`.
- Post collection tagged `posts` via `_includes/post.njk`; `index.njk` lists posts.
- Russian-language content (lang="ru").
- Durable assets: logo (C mark, inline SVG); `static/images/hero.jpg` (night film photo: fixed-gear rider between a Photoautomat booth and a red vending machine); `posts/intro/conno_lugs_commercial.jpg` (flat-lay of Cr-Mo "SUPER-STRONG" tubing, lugs, BB shells, dropouts, Japanese catalogue labelling).
- UNDECIDED: whether a contacts/commission page gets built; exact site title ("Cyclocrust 51" vs "cyclocrust").

## Brand Commitments

- Name: Cyclocrust / "cyclocrust".
- Logo mark: the **eye** — two arcs, an iris ring, a filled diamond pupil
  (author's identity sheet `../identity/logo.svg`; the "51" rhombus and the frame
  wordmark are not used). Reusable motif: the four `////` mitre strokes.
- Language: Russian.
- Visual code (CONFIRMED): strict monochrome; photocopied-zine / noisy-film
  texture; japanese-crust attitude inside a dosnoventa-tight grid; a serif face
  for body text. Brand display face is **Futura** (the author's identity sheet is
  Futura PT); the web build uses Jost, a Futura homage, since Futura has no free
  webfont.
- Preserve: existing post text, the two photographs, the 11ty stack.

## Evidence on Hand

- `static/images/hero.jpg` — night flash film photograph, heavy grain, deep blacks, single hard light (real, author's own). The dominant visual evidence of the "art diary" world. A 1-bit halftone version (`hero-xerox.png`) ships on the site.
- `posts/intro/conno_lugs_commercial.jpg` — flat-lay component scan with Japanese catalogue labelling (real); halftone version `posts/intro/lugs-xerox.png`. Evidence of the technical/specification world.
- `posts/intro.md` — intro post.
- Contacts (CONFIRMED): e-mail `order@cyclocrust.net`, Instagram `cyclocrust`.
- Identity assets (`../identity/`): `logo-mark.png` (the eye — inlined as SVG in the masthead), `51.png`/`51.svg` (the "51" diamond — inlined in the colophon).
- ABSENT (must not be fabricated): customer testimonials, frame prices, build counts, press, awards, delivery claims.

## Product Principles

1. The craft is the subject: real work, real material, real process — never generic "industrial" decoration.
2. Voice over inventory: an art practice, not a shop.
3. Night-workshop, photographic atmosphere — read the light from the material already on hand.
4. Reading comfort is part of the design: a calm column inside a committed frame.
5. The portfolio duty is real: a visitor must find the path to commissioning within seconds.

## Accessibility & Inclusion

Keep body text contrast ≥ 4.5:1, keyboard-operable navigation, and a readable measure (~65–75ch). No product-specific standard was established beyond this.